Explainer video, Whiteboard Video, Emotive Video

Always Binary wanted a quick way to explain their new online product to investors and Canadian customers. I was commissioned to design a short explainer video to creatively illustrate how the product worked.  The aim was to help customers understand how easy it is to trade online with Always Binary.

The creative brief for this project was simple; the video had to look professional, it had to clearly explain the process and also invite viewers to find out more about Always Binary. 

CLIENT: Curve Communications

INVOLVEMENT:  Logo design / Illustration / 2D animation / Script development / Video + audio editing

Bloom Strategies have an innovative idea to financial planning. The challenge was to differentiate their brand in a cookie cutter financial services industry. The brief was to engage and inform new clients and creatively show how The Bloom Strategy was different from the rest. I helped them to define their core values, create a new logo, develop a website and illustrated The Bloom Strategy story into a 90 second explainer video.

I also designed all marketing collateral, such as social covers, banners, print ads, presentations, print collateral and brand style guide.

CLIENT:  Bloom Strategies

INVOLVEMENT
  • Branding
  • Print Design
  • Web Design
  • Identity
  • Presentations
  • Illustration
  • Icon Design
  • Logo design
  • Marketing
  • 2D animation
  • Video + audio production

RDANA Technology were having trouble getting in front of their target audience. I was able to help them distill 2.5 years of software research into a 2 minute video script, that illustrated the value and purpose of their technology.

Then I created a fully animated explainer video designed for their target audience.  Rdana Technology used this video to gain national media coverage, create awareness and achieve the industry recognition they needed.

CLIENT – Rdana Technology

INVOLVEMENT: Research + planning / Script development / Information design / Illustration / 2D Animation / Video + audio